Introducing a new face to the skincare routine

A product highlight UGC Reel for the Lancôme Rénergie Collagen Lift-Xtend Cream, their newest skincare product. It opens on a "POV" line, a framing device that places the new product within a viewer's existing Lancôme routine rather than introducing it cold, aiming the content at returning customers. The reel pairs an application moment with a clean product presentation, so the viewer see both the product and the act of using it without the piece tipping into a full tutorial. Product highlight reels for prestige skincare are a regular format in my UK UGC portfolio. I produce launch-friendly, story-led content for heritage skincare brands where the goal is to slot a new product naturally into an existing routine rather than make noise around it.